We live the Future
The innovation of diagnostic products is not only represented by the technological research, but also by the design and ergonomics that, on one hand, do improve the doctors’ working habits and the patients'comfort, while, on the other hand, they increase the product value for its uniqueness.
Design is entitled to create the aesthetic viewpoint of the future, but it also positively affects the interaction modality between products and customers. In the aim of Esaote, the design has to primarily take care of both the emotions and the needs of whom has to cope with a diagnosis.
Simple and pure shapes together with an intuitive functionality and with the tactile qualities of the materials, convey feelings that can generate in both the health worker and the patient a sense of safety, reliability and quality.
The forms of innovation